How long does a branding project take?

As long as the decisions need, and no longer. A focused identity for a new business moves quickly. A rebrand carrying years of equity, locations, and a fleet takes more care. We set the schedule together at kickoff, and we keep it.

What does branding cost?

We price the project, not the hours, and you hear the number before anything starts. Tell us what you are building and we will tell you plainly what it takes. The free brand audit is a good first step if you want our read before you commit to anything.

Do we own the finished files?

Yes. Every source file, every format, fully yours on final payment. No hostage fees, no annual license, no calling us for permission to use your own brand.

Can you refresh our brand without losing what people recognize?

That is exactly what a refresh is for. We keep the equity, the shapes and colors people already know, and modernize the execution around it. Discovery tells us whether your brand needs that or a true rebrand, and we will tell you which one we see.

Do you only work with businesses near Larchmont?

The studio is in Larchmont and most of our clients are in Westchester County and New York City, but the work travels. Brands in our portfolio run our work across the country, and video calls carry the process anywhere.

Services / Branding

Build a Brand People Remember.

Whether you are launching something new or bringing an established business forward, we build brands that feel clear, distinctive, and ready for the real world.

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Your brand is more than a logo. It is the first impression you make, the promise you keep, and the reason people choose you over the competition. A strong identity gives you credibility from day one, and a fresh sense of direction if your look no longer matches your level.

01 What this covers

Brand StrategyDiscovery, positioning, direction
Logo DesignDistinct directions, full lockup set
Visual IdentityColor, typography, system
Brand VoiceHow you sound, everywhere
Brand GuidelinesThe rulebook, as a PDF
File PackageAll source files, fully owned

Included free — your business card design

An identity is not finished until it works in someone’s hand. We design your business card as part of the brand system and hand over print-ready files, so the first thing you give a customer is already right. Printing is here whenever you want it.

02 New brand or refresh

A refresh modernizes what already works: the equity stays, the execution catches up. A rebrand is a complete overhaul for pivots, mergers, or identities you have outgrown. We do both, and discovery tells us which one you actually need.

03 Proof

Also in the portfolio: Jägermeister, Bacardi, Casamigos.

04 What we’ve learned

The brands that last are built on a decision, not a mood board. Before we design anything we ask what you sell, who buys it, and why they pick you over the next option. The answers become the positioning, and the positioning drives every choice that follows, from the mark to the voice to the colors. When a brand feels scattered, it is almost never a design problem. It is a decision that was never made.

The most common mistake we see is buying a logo when the business needs a system. A logo is one file. A system is the mark, the palette, the type, the voice, and the templates that keep every piece consistent without reinventing it each time. Systems pay for themselves: the truck matches the invoice, the site matches the sign, and every new piece gets faster to produce. And because we produce what we design, print, signage, vehicles, apparel, we build identities that survive contact with the real world.

I recently had the pleasure of working with the team at iDesign for my branding needs, and I cannot recommend them highly enough! From the moment I reached out, their team was incredibly professional, responsive, and genuinely invested in bringing my vision to life.

Sam Manessis · Google review

Ready when you are.

Tell us what you are working on and a real person reads it. Not ready for that yet? Start with one of these.

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05 Common questions

How long does a branding project take?: As long as the decisions need, and no longer. A focused identity for a new business moves quickly. A rebrand carrying years of equity, locations, and a fleet takes more care. We set the schedule together at kickoff, and we keep it.
What does branding cost?: We price the project, not the hours, and you hear the number before anything starts. Tell us what you are building and we will tell you plainly what it takes. The free brand audit is a good first step if you want our read before you commit to anything.
Do we own the finished files?: Yes. Every source file, every format, fully yours on final payment. No hostage fees, no annual license, no calling us for permission to use your own brand.
Can you refresh our brand without losing what people recognize?: That is exactly what a refresh is for. We keep the equity, the shapes and colors people already know, and modernize the execution around it. Discovery tells us whether your brand needs that or a true rebrand, and we will tell you which one we see.
Do you only work with businesses near Larchmont?: The studio is in Larchmont and most of our clients are in Westchester County and New York City, but the work travels. Brands in our portfolio run our work across the country, and video calls carry the process anywhere.

· A real person from start to finish

You work directly with an experienced member of the iDesign team. We learn the business, explain the choices, manage the details, and stay accountable through delivery and follow-up. Technology may support the process. It never replaces the relationship.

· Start here

Start Your Branding Project

Tell us what you are trying to create, fix, or improve. A real member of our team will review it and follow up with clear next steps.

Let's build a brand people remember.