Services / Paid Advertising
Make Every Ad Dollar Work Harder
Every ad dollar should have a job. We build focused campaigns, review the search terms and audience data, improve the creative, and tell you clearly what is working and what is not.
Paid advertising rewards discipline: strategy before spend, creative that earns the click, and reporting that connects budget to revenue. We are certified Google Partners and Meta Business Partners, which means the platforms themselves vet how we run accounts.
01 What's included
- Google Search AdsShow up on buying intent
- Meta AdsReach the right audience
- LinkedIn for B2BDecision-makers, not noise
- TikTokFor brands that belong there
- Creative includedWe make the ads, too
- Revenue reportingSpend connected to results
02 Hosting & domains
You pay for every click, so the landing page cannot be slow or down. BrandRocket, our launch platform, delivers reliable hosting, domains, email, and SSL, protecting your ad spend with a foundation that holds. See BrandRocket.
03 What we’ve learned
Most wasted ad budget goes to clicks that were never going to buy. The discipline is in what you exclude: the search terms that sound close but are not, the audiences that click and never convert, the campaigns that spend before the tracking can prove anything. We review the search terms, prune the audiences, and turn off what the data cannot defend. Every dollar keeps its job or loses it.
The click is half the transaction. The ad earns it, the landing page converts it, and weak landing pages quietly double the cost of every lead. Because the web team is in the same room, the page and the ad are built to match: same message, same offer, same proof. When a campaign underperforms, we can fix the page, the creative, or the targeting without three vendors pointing at each other.
I had tried about three different ad agencies and SEO marketing groups including an industry expert. Nothing was working without a lot of effort from me and work on my part. Then I was referred by a colleague to Michael and his agency. In the last few months his team has increased call volume, decreased calls per conversion and decreased overall budget.
Vidhya Pandi · Google review
Ready when you are.
Tell us what you are working on and a real person reads it. Not ready for that yet? Start with one of these.
04 Common questions
- What budget do we need?
- Enough for the data to teach us something, and the right number depends on your market and your goal. We size it in the plan and tell you plainly what we think it takes. What we do not do is spend more just because the platform recommends it.
- Google or Meta?
- Different jobs. Search catches people already looking, so it converts intent. Social reaches people who fit your customer but have not searched yet, so it builds demand. Many businesses need one before the other, and the plan says which and why.
- How fast will we see leads?
- Ads show up immediately, efficiency does not. The first stretch buys data. Then the optimization cycles compound: better search terms, better creative, better cost per lead. The review above describes the arc, more calls on less budget, and that is the pattern done right.
- Do you build the landing pages too?
- Yes, and we would rather not run ads without them. Sending paid clicks to a homepage is how budgets disappear. The page, the ad, and the tracking are built together, so you know what every dollar returned.
· A real person from start to finish
You work directly with an experienced member of the iDesign team. We learn the business, explain the choices, manage the details, and stay accountable through delivery and follow-up. Technology may support the process. It never replaces the relationship.
· Start here
Get a Paid Ads Plan
Tell us your budget and platforms and we will come back with a recommended structure and what it costs to run.
Let's make the budget work harder.
Talk with a real person. No hard sell. · (914) 633-0088
· Related
Media Buying, Advertising Design, Email Marketing, Local Seo, Marketing, Social Media, Web Design, How We Work
