Services / Logo Design
Designed to Define You
Your logo has to be recognizable, reproducible, and unmistakably yours. We design it as a complete system, not a single file that only works in one setting.
A logo is not a decoration. It is the most-repeated decision your brand will ever make, and it has to survive a favicon, a building sign, an embroidered polo, and a black-and-white invoice without losing itself. We design for all of those at once.
01 What's included
- Strategy before designPositioning first, pixels second
- Concept explorationDistinct directions to choose from
- The logo as a systemPrimary, secondary, icon, mono
- Typography that compoundsType chosen to last
- Production-ready filesPrint, web, embroidery, signage
- Full ownershipEvery source file, on final payment
Included free — your business card design
A logo earns its keep in the real world, not on a screen. We design your business card alongside the mark and hand over print-ready files, so the first thing you give a customer is already right. Printing is here whenever you want it.
02 200+ brands and counting
A small sample of the logos we have designed since 1994.
03 What we’ve learned
More than 200 logos in, the pattern is clear: the marks that survive are the simple ones. A logo that needs its colors, its gradient, or a tagline to be recognized will not survive an embroidered polo or a one-color invoice. The gallery above is full of marks that still work a decade later, and they share the same traits. Simple silhouette. Legible small. Recognizable in plain black.
Designing the mark is half the job. The other half is making it produce well, and that is where working under one roof shows. Before you approve a direction, we already know how it embroiders, how it prints on a dark shirt, how it reads on a sign from across a parking lot, and how it holds up as a sixteen-pixel favicon. When the production team and the design team share a floor, that knowledge is built into the mark, not discovered after it ships.
10/10. I can’t recommend iDesign enough. When it was time to launch my business, they assisted me every step of the way; from the logo design to website and SEO.
Veronica · Google review
Ready when you are.
Tell us what you are working on and a real person reads it. Not ready for that yet? Start with one of these.
04 Common questions
- How many logo concepts do we get to see?
- Distinct directions, not five versions of the same idea. We present the concepts we would put our own name on, walk you through the thinking behind each, and refine the one you choose until it is right.
- What files do we receive?
- The complete package: vector source files, print and web formats, one-color and reversed versions, and a favicon. If you embroider or sign with it, production-ready art for those too. Everything is yours on final payment.
- Our current logo has recognition. Do we have to start over?
- No, and often you should not. Recognition is equity. If the mark is fundamentally sound we refine it, keeping what people know and fixing what holds it back. Starting over is the right call less often than agencies like to admit.
- What makes a logo hold up over time?
- It works small, it works in one color, and you can recognize it in silhouette. Trends age fast. Clarity does not. The marks in our gallery that are ten and fifteen years old prove the point.
· A real person from start to finish
You work directly with an experienced member of the iDesign team. We learn the business, explain the choices, manage the details, and stay accountable through delivery and follow-up. Technology may support the process. It never replaces the relationship.
· Start here
Start Your Logo Project
Tell us what you are trying to create, fix, or improve. A real member of our team will review it and follow up with clear next steps.
Let's create a mark people remember.
Talk with a real person. No hard sell. · (914) 633-0088
· Related
Packaging Design, Signs Your Brand Needs A Refresh, Branding, Graphic Design, Printing, Web Design, How We Work