What kinds of design work do you actually take on?

Packaging and label systems, retail product lines, advertising campaigns, branded merchandise, and the everyday pieces: decks, collateral, social graphics, and trade materials. If it carries your brand and has to work in the real world, it is in scope.

Do you design packaging, or only marketing materials?

Both, and we treat them as different disciplines. Packaging has its own rules about shelves, labels, and legibility at arm’s length. We built the PW24 hot sauce line for Planet Wings and the packaging for Caffe Ammi, so the shelf work is not a side service here.

Can you follow our existing brand guidelines?

Yes, strictly. Three global spirits brands have used this studio for New York market work inside standards that were not up for reinterpretation. If your guidelines have gaps, we will flag them and fill them so the next designer who touches the brand has fewer judgment calls to make.

Do we get the source files?

Yes. Final deliverables include the working files and everything needed to use them, and we stay available when the next piece comes up.

How fast can you turn a project around?

Bring us the deadline and we will tell you honestly whether we can hit it. Clients have walked in at 4pm with a same-day problem and left with finished work, and that has been true since 1994.

Services · Graphic Design

Design for the Shelf, the Street, and the Screen.

Packaging that has to survive a crowded shelf. Advertising that has to work at highway speed. Product lines, campaigns, and the routine pieces that keep a brand consistent. All of it from one studio, since 1994.

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Most studios use graphic design to mean a flyer and a logo touch-up. Below is what the term actually covers once a brand has to show up in the physical world: on a package, on a product, in an ad, and across every ordinary piece in between. Each of these is its own discipline with its own rules, and we treat them that way.

01 The disciplines

02 The everyday pieces

Pitch decks & presentationsInvestor-ready, on brand
Marketing collateralFlyers, sell sheets, postcards
Social media graphicsPosts, stories, covers
Infographics & data vizNumbers people understand
Email & newsletter designTemplates that render everywhere
Digital ad creativeGoogle, Meta, LinkedIn formats

03 Proof

Planet WingsRestaurant identity & the PW24 retail line · case study

Caffé AmmiIdentity, signage, packaging, fleet · case study

Mosquito CorpIdentity & wrapped fleet · case study

04 What we’ve learned

The pieces that fail are almost never the ones that were designed badly. They are the ones that were designed for the wrong distance. A label that reads beautifully on a monitor disappears on a shelf. A billboard laid out like a brochure is unreadable at forty miles an hour. A deck built for a big screen falls apart when someone opens it on a phone.

So the first question here is never what should this look like. It is where does this have to work, how far away is the person, and how long do we have their attention. The look follows from that.

Ready when you are.

Tell us what you are working on and a real person reads it. Not ready for that yet? Start with one of these.

Talk to iDesign

05 Common questions

What kinds of design work do you actually take on?: Packaging and label systems, retail product lines, advertising campaigns, branded merchandise, and the everyday pieces: decks, collateral, social graphics, and trade materials. If it carries your brand and has to work in the real world, it is in scope.
Do you design packaging, or only marketing materials?: Both, and we treat them as different disciplines. Packaging has its own rules about shelves, labels, and legibility at arm’s length. We built the PW24 hot sauce line for Planet Wings and the packaging for Caffe Ammi, so the shelf work is not a side service here.
Can you follow our existing brand guidelines?: Yes, strictly. Three global spirits brands have used this studio for New York market work inside standards that were not up for reinterpretation. If your guidelines have gaps, we will flag them and fill them so the next designer who touches the brand has fewer judgment calls to make.
Do we get the source files?: Yes. Final deliverables include the working files and everything needed to use them, and we stay available when the next piece comes up.
How fast can you turn a project around?: Bring us the deadline and we will tell you honestly whether we can hit it. Clients have walked in at 4pm with a same-day problem and left with finished work, and that has been true since 1994.

· A real person from start to finish

You work directly with an experienced member of the iDesign team. We learn the business, explain the choices, manage the details, and stay accountable through delivery and follow-up. Technology may support the process. It never replaces the relationship.

· Start here

Tell Us What You Need Designed

One piece or an ongoing pipeline. Describe it and we will scope it with a timeline and cost.

Let’s make the message clear.