Free Tool
See What Your Website Is Missing.
Run a free technical check across metadata, mobile readiness, performance, security, structured data, and content fundamentals. Results in seconds.
01 What we check
Meta tags. Title tags, meta descriptions, canonical URLs, viewport settings, charset declarations, and language attributes. These tell search engines what your page is about.
Social & sharing. Open Graph tags, Twitter cards, and social preview images control how your site looks when shared on Facebook, LinkedIn, X, and messaging apps.
Content quality. Heading structure (H1, H2 hierarchy), word count, and content depth. Google favors pages with well-structured, substantive content over thin pages.
Image optimization. Alt text coverage and lazy loading implementation. Missing alt tags hurt accessibility and SEO. Lazy loading improves page speed scores.
Performance & speed. Server response time, GZIP/Brotli compression, page size, and inline style usage. Page speed has been a direct Google ranking factor since 2021.
Security & technical. HTTPS encryption, security headers (HSTS, X-Content-Type, X-Frame-Options), structured data (JSON-LD schema), and robots directives.
02 What your grade means
A+, excellent (90–100%). Your site has a strong technical foundation across the checks this tool can see. Keep watching performance, content quality, local signals, authority, and conversion, which need broader review than one automated scan.
A, very good (80–89%). Strong foundation with a few minor gaps. You likely have solid meta tags and HTTPS but may be missing social tags, schema markup, or security headers. Usually 30-minute fixes.
B, average (65–79%). The basics are there, but you are missing elements competitors likely have: structured data, canonical tags, thin content, slow load times, or no security headers.
C, below average (50–64%). The basics are in place but major elements are missing, typically structured data and security headers. You will show up for low-competition searches and lose the competitive ones to better-optimized rivals.
D, poor (40–49%). Significant gaps are actively hurting visibility, likely missing meta descriptions, structured data, or fast load times. A professional audit and remediation plan is worth it.
F, failing (below 40%). The scan found serious technical gaps that may affect visibility or trust. A human review should decide whether focused repairs or a rebuild is the more responsible path.
03 Before & after
What a typical small business site looks like before and after an iDesign rebuild. Every site we build is engineered for an A+ score.
Typical small business site
- ✗ No meta description, Google writes its own, badly
- ✗ No HTTPS, “Not Secure” warning in the browser
- ✗ 8-second load time on WordPress with 40 plugins
- ✗ No structured data, no rich results in Google
- ✗ No Open Graph, social shares show broken previews
- ✗ 3 H1 tags on the same page, confuses Google
- ✗ No security headers, vulnerable to attacks
- ✗ No canonical URLs, duplicate content issues
- ✗ Images without alt text, accessibility and SEO fail
- ✗ No sitemap submitted to Google
iDesign rebuild
- ✓ Keyword-optimized title and meta description
- ✓ HTTPS with HSTS, CSP, and 6 security headers
- ✓ Sub-1-second load, static HTML, Cloudinary CDN
- ✓ JSON-LD schema on every page, rich results
- ✓ Full Open Graph + Twitter cards, perfect previews
- ✓ Exactly 1 H1 with proper H2/H3 hierarchy
- ✓ GZIP compression, lazy loading, minified CSS/JS
- ✓ Canonical URLs preventing duplicate content
- ✓ Alt text on every image with descriptive content
- ✓ XML sitemap + robots.txt submitted to Google
04 Ten things every site needs to rank
01 Unique title tags on every page. Each page needs its own title tag under 60 characters that includes your primary keyword. It is the single most important on-page SEO element, the blue link people see in Google search results.
02 Meta descriptions that sell the click. Write a compelling meta description under 160 characters for every page. Not a direct ranking factor, but it drives click-through rate. Think of it as your ad copy in search results.
03 HTTPS is non-negotiable. Google has confirmed HTTPS as a ranking signal since 2014. Beyond SEO, Chrome shows “Not Secure” on HTTP sites, which destroys visitor trust. Every page, asset, and redirect must be HTTPS.
04 Page speed under 3 seconds. 53% of mobile visitors leave a page that takes longer than 3 seconds to load. Core Web Vitals directly factor into rankings. Compress images, enable GZIP, minimize JavaScript, use a CDN.
05 Mobile-responsive design. Google uses mobile-first indexing, ranking your site on the mobile version, not desktop. If your site does not work perfectly on phones, rankings suffer regardless of how the desktop version looks.
06 Structured data (JSON-LD schema). Schema markup helps Google understand your content and display rich results: star ratings, FAQ dropdowns, business hours, and more. Sites with structured data get higher click-through rates.
07 Proper heading hierarchy. Use exactly one H1 per page as the main topic, H2s for major sections, H3s for sub-sections. This tells Google the structure of your content. Never skip heading levels or use multiple H1s.
08 Internal linking strategy. Link your pages to each other with descriptive anchor text. This helps Google discover your pages, understand their relationship, and distribute page authority. Aim for at least 3–5 internal links per page.
09 Image alt text on every image. Alt text describes images to search engines and screen readers. Use descriptive, keyword-relevant alt text, not “image1.jpg.” It is both an SEO signal and an accessibility requirement.
10 XML sitemap + Google Search Console. Submit an XML sitemap to Google Search Console so Google knows about every page on your site. Monitor indexing status, fix errors, and track which queries drive traffic. Free, and it takes 10 minutes.
05 Proof
Every iDesign website ships with the technical SEO fundamentals this tool checks for, built in from day one.
Patriot Can CleanersBooking, instant pricing, AI assistant · Click to enlarge
1st Choice PlumbingService site for a Westchester plumber · 1stchoiceplumbingny.comOur old WordPress site was slow and never showed up on Google. iDesign rebuilt it from scratch, it loads instantly and we started getting calls from Google within the first month.
Local Plumbing Company · Westchester County, NY
We had no idea our site was missing so many SEO basics. iDesign’s audit showed us exactly what was wrong and the new site fixed everything. Our organic traffic tripled.
Boutique Retail Store · Larchmont, NY
Michael Paul doesn’t just design, he understands SEO, performance, and what actually drives leads. Our website is the best marketing investment we’ve made.
Commercial Cleaning Company · New York City
The level of detail in the code is incredible, schema markup, security headers, carefully written metadata. Things our old agency never even mentioned. This is how a professional website should be built.
Law Firm · White Plains, NY
06 Common questions
- Is this SEO analyzer really free?
- Yes, completely free with no limits. Run as many audits as you want. We built this tool because we believe every business owner should know where their website stands. If you want help fixing the issues, that's where we come in, but the tool is free forever.
- How accurate is this compared to tools like SEMrush or Ahrefs?
- Our analyzer checks on-page technical SEO factors, the elements within your website's HTML code. Tools like SEMrush and Ahrefs additionally track backlinks, keyword rankings, and competitor data over time. Think of our tool as a focused technical health check, while those platforms are comprehensive monitoring suites. For most small businesses, fixing the issues our tool finds will have the biggest immediate impact on rankings.
- What's a good SEO score?
- An A (80%+) means your site has a strong technical SEO foundation. Most small business websites score in the C to B- range because they're missing common elements like schema markup, security headers, and proper meta tags. The goal should be A or above, every point matters when competing for local search rankings.
- My site scores well but still doesn't rank, why?
- Technical on-page SEO (what this tool checks) is the foundation, but rankings also depend on content quality, backlinks from other websites, domain authority, local SEO signals (Google Business Profile), and competition level. A technically perfect site with no content or backlinks may still struggle. We recommend pairing technical SEO with a content strategy and local optimization.
- Can you fix the issues this tool finds?
- Absolutely, that's what we do. Every website iDesign builds comes with all these SEO elements baked in from day one: schema markup, security headers, meta tags, compression, fast load times, proper heading structure, and more. We can also audit and fix existing sites without a full rebuild. Schedule a free strategy call to discuss your specific situation.
- How often should I check my SEO score?
- We recommend checking after any major site update, redesign, or plugin change. At minimum, run an audit quarterly to catch issues before they impact rankings. SEO isn't a one-time task, it requires ongoing attention as search engine algorithms evolve.
- Does page speed really affect rankings?
- Yes, Google has explicitly confirmed page speed as a ranking factor through their Core Web Vitals update. Slow sites get penalized in search results and lose visitors. Studies show that a 1-second delay in page load time reduces conversions by 7%. This is why we build static HTML sites instead of bloated WordPress installations, a lean performance-focused build without unnecessary software overhead.
- What's structured data and why does it matter?
- Structured data (also called schema markup) is code that helps search engines understand your content. It enables rich results in Google, star ratings, FAQ dropdowns, business hours, event dates, product prices, and more. Sites with structured data can see 20-30% higher click-through rates from search results. We add JSON-LD schema to every page we build.