Three Decades of Brand Lessons. One Practical Playbook.

32 years of pattern recognition, distilled into six frameworks any business owner can use.

The Brand Health Diamond

The framework iDesign uses to evaluate every brand that walks through our door. Identity, Visibility, Consistency, Trust, and the order they should be fixed in.

The Five Questions to Ask Before Hiring an Agency

The questions that separate good agency hires from expensive mistakes. We've watched founders fail these for thirty-two years.

Common Branding Mistakes (and How to Fix Them)

The patterns we see most often when businesses come to us for help. The mistakes that cost the most. The ones easiest to fix yourself.

The Self-Administered Brand Audit

A 10-question audit you can run on your own brand in under 30 minutes. Scoring system included.

The 30-60-90 Day Brand Health Plan

A concrete action plan for businesses that know they need to fix their brand but don't know where to start.

What Working With iDesign Actually Looks Like

Our process. Who you work with. How decisions get made. The honest version, not the pitch.

iDesign opened its doors in Larchmont, NY in 1994. Since then, we've built brands for hundreds of businesses across Westchester County and the New York Metro. Restaurants, professional services firms, retailers, nonprofits, healthcare practices, real estate offices, family businesses on their second and third generation. Every one of them taught us something.

After 32 years, we've thought a lot about what makes a brand work. Most of what we've learned has lived in our heads, our process, and our team's collective memory. The 32-Year Brand Playbook is the first time we've put it all in one place, and we're giving it away because we'd rather more local businesses build strong brands than have us be the only ones who know how.

Are you looking for a top-notch service? This is The One. Exceptional customer service and such talented designers. They're so professional, so patient and do such beautiful work.

Olga Blasone · Google Local Guide · 184 verified reviews

10 out of 10. I can't recommend iDesign enough. When it was time to launch my business, they assisted me every step of the way, from logo design to website and SEO.

Veronica · Verified Google Review

We're putting the final touches on the 32-Year Brand Playbook now. Everyone who signs up gets it the moment it's ready, typically within 30 days. You'll be among the first to receive it.

If you want a head start while you wait, we also offer a free Brand Audit. A real person from our team will look at your business and send you a quick read on where your brand stands. No catch.