A Real Person Will Review Your Brand.

Brand identity & logo

Whether your visual mark is working at every size, scalable across the materials you actually use, and competitive against the businesses you're up against.

Brand voice & messaging

Whether what you're saying matches who you are and who you're talking to. We look at whether your messaging is clear, consistent, and pulling its weight.

Visual consistency across touchpoints

Whether your website, social, print, signage, vehicles, and packaging look like they belong to the same business, or whether your customers are seeing two different companies.

Market positioning

How you stack up against your local competitors, what your brand is communicating about your differentiation, and where you're getting confused with the competition.

Customer-facing presence

A review of your full online footprint, including website, Google Business Profile, reviews, and social, and how it shapes the first impression a prospect gets before they ever contact you.

Brand maturity

An honest read on the gap between where your brand currently sits and where your business actually needs it to be. What's working, what's holding you back, and what's worth the investment to fix.

iDesign has been building brands for Westchester and NYC business owners since 1994. Over 30 years of strategy-first work for restaurants, contractors, professional services, and growing companies that wanted their websites to actually do the selling. Veteran-Owned (SDVOSB), based in Larchmont. If your website should be working harder, the audit is the easiest way to find out.