Jägermeister

The ask was not a new identity. One of the most recognized spirits brands in the world already has one, protected by standards that are not up for reinterpretation. What the brand team needed was a partner in the New York market who could execute inside those standards, at production speed, job after job.

Marketing graphics for market programs. Branded merchandise. Print materials produced on our own schedule and checked before delivery. Custom program support when an activation needed something the standard kit did not cover. The work spans years of programs, which is its own credential: activation partners get replaced when pieces show up wrong, and we kept getting the next call.

The brand standards were already established. The challenge was making sure every piece produced for the New York market stayed consistent with them. That is a production discipline as much as a design one: the right marks, the right colors on the right stocks, checked by people who know what the brand is supposed to look like before it ships. We work directly with the brand side, and the accountability for the finished piece stays with us, from the file to the floor.