How do you get to know a property?

By walking it and asking questions. What the neighborhood offers, who books midweek versus weekends, what the front desk hears at checkout, and which rooms guests request by number. All of that shapes the site, the collateral, and how the property is presented.

Do You Work With Hotels and Inns?

Yes. We brand and build sites for hotels, boutique inns, and hospitality properties across Westchester and NYC.

Who handles the rebrand?

A senior partner leads it and does not disappear after the kickoff. The same person who walked your lobby reviews the booking flow, the in-room print, and the launch, and remains reachable through your next season.

How do we win direct bookings from the platforms?

Give the platforms nothing to flatten: a distinct identity, better photography, and perks stated plainly on a fast site. The platforms introduce; the brand converts the second stay.

Do you produce in-room and property materials?

Yes. Key packets, room guides, signage, and event materials, produced in-house so the property reads as one hospitality standard.

Industries / Hotel Branding & Web Design

Turn the Stay Into a Story Worth Booking.

Memorable identity, booking-driven websites, and marketing for hotels, inns, and boutique properties. Learning the property is where we start: what guests remember, which seasons fill on their own, and where direct bookings are being lost.

01 What wins the direct booking

OTAs Take a Cut of Every RoomBooking sites charge heavy commissions. A strong brand and direct-booking site keep more revenue in-house.
Experience Sells the StayGuests book a feeling, not just a bed. Your brand and photography have to sell the experience.
Standing Out LocallyTravelers compare options fast. A distinctive brand earns the click before they scroll to the next listing.

02 What we do

Hotel BrandingA memorable identity that sells your property's distinct experience.
Direct-Booking WebsitesBeautiful, booking-driven sites that reduce dependence on OTAs.
Photography DirectionArt direction that makes rooms and amenities irresistible.
Packages & PromotionsCampaigns for seasonal offers, packages, and events.
Local SEORanking for hotels, inns, and lodging in your area.

03 How we work with you

Every room night booked through an OTA costs you a commission, so the direct site has to be the better experience. We study your rate calendar, your repeat guests, the local reason people come, and what the property does better than the listing photos suggest. The brand gets built around that.

04 What we’ve learned

Independent hotels compete with brands that spend billions on trust, and win on the one thing chains cannot fake: place. The brand should bottle it, with an identity that feels like the location, photography that sells the stay rather than the room grid, in-room materials that reward attention, and a site that makes booking direct feel obviously better than the platform. Every printed touchpoint is a review being drafted.

05 Common questions

How do you get to know a property?: By walking it and asking questions. What the neighborhood offers, who books midweek versus weekends, what the front desk hears at checkout, and which rooms guests request by number. All of that shapes the site, the collateral, and how the property is presented.
Do You Work With Hotels and Inns?: Yes. We brand and build sites for hotels, boutique inns, and hospitality properties across Westchester and NYC.
Who handles the rebrand?: A senior partner leads it and does not disappear after the kickoff. The same person who walked your lobby reviews the booking flow, the in-room print, and the launch, and remains reachable through your next season.
How do we win direct bookings from the platforms?: Give the platforms nothing to flatten: a distinct identity, better photography, and perks stated plainly on a fast site. The platforms introduce; the brand converts the second stay.
Do you produce in-room and property materials?: Yes. Key packets, room guides, signage, and event materials, produced in-house so the property reads as one hospitality standard.

· Start here

Tell Us About Your Business

Send us the property details, the mix of business you have now, and how much of it arrives through booking sites. A reply will come from someone senior.

Win more direct bookings.

Talk to iDesign

Brand and web work for independent properties, led start to finish by partners. · (914) 633-0088