How will you learn our product lines?

We sit with the people who handle quoting and order entry, walk your catalog and pricing tiers, and ask what slows an account down. That tells us how the site should be organized, what a buyer needs on a product page, and where the brand has to carry weight.

Do You Work With Distributors and Wholesalers?

Yes. We brand and build sites for distributors and wholesalers across Westchester, NYC, and beyond.

Who coordinates on your side?

The same senior person who studied your catalog stays on the account through build and launch. iDesign is partner-led, so decisions about navigation, product data, and print get made by someone who already understands your business.

What should our line card look like?

Current, scannable, and printable: brands carried, categories, territories, and contacts, designed so a buyer can act on it in one glance. We keep it maintained so sales never hands out last year.

Can you make our catalog easier to maintain?

Yes. We build catalog and sheet systems your team can update without a designer, so accuracy stops depending on heroics.

Industries / Distributor Branding & Web Design

Make the Value Clear From Warehouse to Buyer.

Professional identity, catalog-driven websites, and marketing for distributors and wholesalers. Before we design anything, we look at how your accounts order, reorder, and compare you against the other distributors on their list.

01 What buyers weigh before committing

Buyers Need Catalogs and OrderingWholesale buyers want easy access to products and ordering. A clunky site slows every account.
Relationships and EfficiencyDistribution runs on accounts and repeat orders. The brand has to feel reliable and the site efficient.
Standing Out to RetailersRetailers choose distributors carefully. A professional brand signals a partner worth committing to.

02 What we do

Distributor BrandingA professional, reliable identity that signals a partner worth committing to.
Catalog & Portal WebsitesB2B catalogs, ordering portals, and account tools.
Product & Line PagesClear presentation of your product lines and categories.
B2B MarketingMaterials and campaigns that reach retailers and accounts.
SEO & VisibilityVisibility for your product lines and categories.

03 How we work with you

Distribution runs on accounts, line cards, and reorders, so we learn how your buyers search product, request pricing, and place a second order before we touch design. Senior people from that conversation build the catalog structure, the identity, and the sales materials your reps carry into retailer meetings.

04 What we’ve learned

Distributors live in the unglamorous middle, and their brand has one job: make reliability visible to both sides of the transaction. Suppliers award lines to companies that look organized; accounts reorder from reps whose materials make ordering easy. Line cards, catalogs, and a site with current inventory logic do more here than any slogan, and a clean warehouse sign still closes facility tours.

05 Common questions

How will you learn our product lines?: We sit with the people who handle quoting and order entry, walk your catalog and pricing tiers, and ask what slows an account down. That tells us how the site should be organized, what a buyer needs on a product page, and where the brand has to carry weight.
Do You Work With Distributors and Wholesalers?: Yes. We brand and build sites for distributors and wholesalers across Westchester, NYC, and beyond.
Who coordinates on your side?: The same senior person who studied your catalog stays on the account through build and launch. iDesign is partner-led, so decisions about navigation, product data, and print get made by someone who already understands your business.
What should our line card look like?: Current, scannable, and printable: brands carried, categories, territories, and contacts, designed so a buyer can act on it in one glance. We keep it maintained so sales never hands out last year.
Can you make our catalog easier to maintain?: Yes. We build catalog and sheet systems your team can update without a designer, so accuracy stops depending on heroics.

· Start here

Tell Us About Your Business

Send us a note about the accounts you want to grow and the ordering problems you keep hearing about. We will read it and get back to you.

Let's make your catalog easier to buy from.

Talk to iDesign

Since 1994, we have helped 200+ brands explain their value to the people who buy. · (914) 633-0088