How do you approach a gallery?

Quietly and with a lot of questions. We want to understand the curatorial voice, which collectors buy and why, how you handle press and previews, and what the walk-in visitor needs that the collector does not. Restraint in the final design comes from knowing all of that.

Do You Work With Art Galleries?

Yes. We brand and build sites for art galleries, dealers, and exhibition spaces across Westchester and NYC.

Will we be passed to juniors?

Experienced people, not a rotating cast. The person who walked your space and studied the program is the person setting type, choosing paper for the checklist, and answering the phone during install week.

Do you produce exhibition materials?

Yes, in-house: invitations, vinyl wall titles, wall texts, price lists, and catalogs, produced to the standard the work deserves and the calendar the opening demands.

Can the brand flex across very different shows?

That is the design problem, and the answer is a strict, quiet system that lets each exhibition speak while the gallery remains recognizably itself.

Industries / Art Gallery Branding & Web Design

Give the Work a Brand Worth Entering.

Refined identity, exhibition-driven websites, and marketing for art galleries and dealers. Our first questions are about your program, the collectors you serve, and how a visitor should feel between the street and the front desk.

01 What Galleries Are Really Selling

The Work Must Take Center StageA gallery brand should frame the art, never compete with it. Restraint and elegance are essential.
Collectors and the PublicYou serve serious collectors and curious visitors. The brand and site have to welcome both.
Exhibitions Are Always ChangingShows rotate constantly. The site has to make new exhibitions and available works easy to present.

02 What we do

Gallery BrandingA refined, restrained identity that frames the art beautifully.
Exhibition WebsitesSites built to present rotating shows, artists, and available works.
Artist & Collection PagesElegant presentation of artists and inventory.
Opening & Event MarketingPromotion for openings, fairs, and exhibitions.
SEO & VisibilityVisibility for your gallery, artists, and shows.

03 How we work with you

Shows rotate, and the site has to keep up without a designer on call. We learn your program, your artist roster, and how available works move from a viewing room to an invoice, then build a system your staff can update between openings.

04 What we’ve learned

A gallery's brand must do the hardest thing in identity: assert taste while deferring to the art. The system lives in restraint, in typography, spacing, and materials, and in the printed program where galleries are still judged: invitations, wall texts, price lists, and catalogs. Collectors read production quality as curatorial seriousness; a beautiful show with a laser-printed price list undercuts itself at the close.

05 Common questions

How do you approach a gallery?: Quietly and with a lot of questions. We want to understand the curatorial voice, which collectors buy and why, how you handle press and previews, and what the walk-in visitor needs that the collector does not. Restraint in the final design comes from knowing all of that.
Do You Work With Art Galleries?: Yes. We brand and build sites for art galleries, dealers, and exhibition spaces across Westchester and NYC.
Will we be passed to juniors?: Experienced people, not a rotating cast. The person who walked your space and studied the program is the person setting type, choosing paper for the checklist, and answering the phone during install week.
Do you produce exhibition materials?: Yes, in-house: invitations, vinyl wall titles, wall texts, price lists, and catalogs, produced to the standard the work deserves and the calendar the opening demands.
Can the brand flex across very different shows?: That is the design problem, and the answer is a strict, quiet system that lets each exhibition speak while the gallery remains recognizably itself.

· Start here

Tell Us About Your Business

Send us your upcoming program and what the current identity fails to do for it. A senior person here will read it and respond thoughtfully.

A Gallery Brand Built on Restraint

Talk to iDesign

Veteran-owned, partner-led, and designing for more than 200 brands since 1994. · (914) 633-0088