Your business strategy will fail

Organizations that have commanded their industries for decades are no longer immune to upstarts with revolutionary new business models. The great majority of start-ups fail because they cannot ward against copycats, despite raising millions of dollars and gaining millions of consumers. In many cases, a lack of a comprehensive strategic approach is the root cause of the problem.

Competitive positioning is no longer enough for a successful strategy. To maximize long-term value, you have to make thoughtful decisions about which opportunities to follow, which business model has the most potential for creating value, and how to harvest as much of that value as a result. Many things might go wrong with a plan, yet CEOs often focus on one thing. Entrepreneurs are more concerned with finding a great opportunity than figuring out how to make the most of it. On the other hand, Incumbents are more concerned with extracting value than they are with discovering new methods to produce it.

Who are you?