Why is Logo Design important? Your logo is most likely the first impression a customer will get of your company. A strong corporate identity is vital to your business growing and developing into a brand. The logo along with the name of your company is what makes it memorable. iDesign Group has been at the forefront of innovating and developing logos since 1994. In addition, iDesign Group has also refreshed many logos of existing companies. Logos are meant to be the face of the brand and should be clean, simple and comprehensible to potential clients. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.