By definition, “Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. … A Pew survey described content creation as the creation of “the material people contribute to the online world.” However, content creation is much more than that. The content on your website, social media pages and mobile apps is the pathway to getting people to identify with your brand.
Hubspot created a great post talking about content marketing and generating content. Here is the Link.